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Heineken Cool Can

by Barbara Zandvliet on 08/05/2014 | 1 Minute Read

International design agency Raison Pure Paris helped Dutch brewery, Heineken create the "Cool Can," a limited edition packaging design that reacts to cold temperatures. 

Featuring cold-activated ink that reveals icy graphics when the temperature reaches 0 degrees Celsius or 32 degrees Fahrenheit, Heineken is making it easy for its consumers to know the perfect time to enjoy a cold one.  

Editorial photograph

AgencyRaison Pure ParisCountry: France 

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