Lazy Jack's American-style Cider

by Barbara Zandvliet on 09/02/2014 | 2 Minute Read

Halewood International, a United Kingdom drink manufacturer and distributor, created this uber-casual branding for Lazy Jack's American-style cider

Editorial photograph

Dressed in bare plywood and a yawning font emblematic of porch swings and afternoon naps, the simple screen-printed glass bottle reflects the laid back values of the brand, which takes its inspiration from the unbearable heat of the Mississippi mid-summer.

The design has a 1950s feel to it, giving it an iconic quality reminiscent of James Dean and Marilyn Monroe. 

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Designed by: Halewood International

City: Liverpool

Country: England

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