by Jessica Deseo on 09/02/2014 | 3 Minute Read
Boreálica is a clinic that specializes in, Whole Body Cryotherapy - a treatment that uses extremely low temperatures to decrease inflammation, pain and muscle spasms. Anagrama was commissioned to design and brand Boreálica. The design is inspired by the coldest places in the world such as the North and South poles. Utilizing a cool color palette of white, grey and holographic foil that has tones of ice blue, pink, and yellow.
The overall design incorporates a white and minimal design that showcases sterility, with soothing touches of blue, pink with-in the design. The color scheme and design layout really portrays the medical holistic technology with just the right touch of modern flair.
"The monogram is designed based on the traditional symbolic representation of temperature, using the signs around Boreálica's "B" to round up the brand's cool factor. Overall, we strived to create a brand that would convey the values of health, technology and hygiene to a target market consisting of professional athletes and health-conscious people."
Boreálica uses specialized cryogenic chambers where the patient is placed for a short duration of maximum three minutes. Patients describe the experience as invigorating and helping them cope with problems such as stress, insomnia, rheumatism, joint pain, itching and psoriasis.
Designed by: AnagramaCountry: Mexico