The Camden Watch Company

by Barbara Zandvliet on 08/29/2014 | 2 Minute Read

AMS Design Studio, a London-based watch and product design studio created vintage packaging re-imagined for The Camden Watch Company.

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As a watch brand designed in-and-inspired-by the rich heritage of Camden Town, the packaging had to show the brand's appreciation for dapper, turn-of-the-century men's style while also appealling to the modern man. 

"It was important that the boxes reflected the watches themselves. They had to represent the heritage of Camden; the Victorian railways, the stables, the canals, but also be modern and fun like the Camden of today." - AMS Design Studio 

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The watches are housed in elegant black, cardboard boxes stamped silver with The Camden Watch Company logo. The primary packaging is more functional with an outer Kraft box, hand-stamped and labeled with the watch number and design explanation. The packaging also includes a beautiful custom note and guarantee card. 

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Designed by: The Camden Watch Company, AMS Design Studio

Agency: AMS Design Studio

Country: United Kingdom

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