The Camden Watch Company
by Barbara Zandvliet on 08/29/2014 | 2 Minute Read
As a watch brand designed in-and-inspired-by the rich heritage of Camden Town, the packaging had to show the brand's appreciation for dapper, turn-of-the-century men's style while also appealling to the modern man.
"It was important that the boxes reflected the watches themselves. They had to represent the heritage of Camden; the Victorian railways, the stables, the canals, but also be modern and fun like the Camden of today." - AMS Design Studio
The watches are housed in elegant black, cardboard boxes stamped silver with The Camden Watch Company logo. The primary packaging is more functional with an outer Kraft box, hand-stamped and labeled with the watch number and design explanation. The packaging also includes a beautiful custom note and guarantee card.
Designed by: The Camden Watch Company, AMS Design Studio
Agency: AMS Design Studio
Country: United Kingdom