by Barbara Zandvliet on 08/27/2014 | 2 Minute Read
Branding agency Getbrand used color, logotype and design to produce brand and packaging for food retailer Don Bidon that asks consumers: What personality inspires your breakfast?
"Our task was to develop a brand with certain traits and style, inspiring and giving a scope for creativity. We realised this story could be narrated in a different way, involving the consumer in a funny game. Each product features a different personality for each flavor." - Getbrand
The logo is a colorful speech bubble with fonts that are roundish and light-hearted. The bubble accompanies graphics of fun food "personalities" that appeal to the characteristics of the consumer. The overall tonality is light, communicative and friendly.