Eden’s Paper is a line of 100% plantable wrapping paper set out to eliminate gift wrap waste. With so much wrapping paper trashed during the holidays, BEAF – a UK innovation agency – imbedded Eden’s Paper with seeds that grow vegetables, fruits and herbs and flowers. The brand is currently offering the paper in nine varieties — Sunflowers, English Wildflowers, Onions, Carrots, Tomatoes, Beetroot, Bell Peppers, Gem Lettuce and Broccoli. The gift wrap looks as good as it tastes.
“In 2011, Great Britain alone racked up 227,000 miles of wasted paper after the holiday season. (That’s enough paper to wrap the world nine times over around the equator.) And according to a study done by Stanford, if every American wrapped three presents in reused materials, the saved paper would cover 45,000 football fields.”
