Featured image for Bees Knees Spicy Honey

Bees Knees Spicy Honey

by Barbara Zandvliet on 08/26/2014 | 2 Minute Read

Swedish designer Rasmus Knutsson designed this cool and clean packaging and branding for start-up company MixedMade

Editorial photographEditorial photograph

Inspired by MixedMade's philosophy that "the most interesting things come from mixing the unexpected," Bees Knees Spicy Honey is a chili-infused honey product handmade in Brooklyn, New York. 

"As we wanted to launch our company, including shipping finished product, in just 30 days, Rasmus' design process had to be extremely fast--making the end product and finished packaging all the more impressive. Oh yeah, the spicy honey is delicious too..." - MixedMade

Rasmus let the product do the talking with this design, engaging consumers with an unadulterated view of the infused honey and clean placement of the brand's white logotype. The bottle is capped with a black plastic spout for ease and convenience. 

Editorial photograph

Early product mock-ups created by Rasmus

Editorial photograph

Early product mock-ups created by Rasmus

Designed by: Rasmus Knutsson 

City: Brooklyn 

Country: USA