ZARA Woman Perfume

by Jessica Deseo on 08/28/2014 | 2 Minute Read

Spanish retailer Zara worked with Aktiva Premium Design for the brand’s fragrance, Zara Woman. Aktiva Premium Design based the outer packaging on a floral bouquet, using pencil and water color for the delicate floral illustrations, selecting fine stock with pastel tones, and contrasting with metallic inks, to transform this fragrance into a bold statement of sensuality and romanticism.

"Inspired by the essence of the Zara woman; an audacious, free-spirited woman that cultivates her feminine mystery like an ornate secret garden."
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"This collection of 3 fragrances (Woman, L’Eau, and Intense) consists of two “Eau de Parfum” and one “Eau de Toilette”. All three belonging to the Floral and Fruity olfactory families."
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Design by Aktiva Premium Design StudioCountry: Spain

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