Before & After: AlpineAire Foods
by Jessica Deseo on 08/27/2014 | 2 Minute Read
AlpineAire Foods was in need of a holistic package re-design and commissioned Capsule to take on this design overhaul. The new AlpineAire visual language is fresh and sophisticated. The color palette is soothing and has an earthy feel to it. The photography on the packaging also captures the brand personality and the consumer, an adventurous person in need of hydrated foods for their outdoor activities.
The investment and new design for AlpineAire Foods since it's launch has seen an increase in sales. The updated strategy, identity and packaging system positions AlpineAire as a leader at retail.
"As a pioneer in the food marketplace for more than 30 years, AlpineAire Foods – owned by The Katadyn Group – has a reputation for excellence, producing all-natural freeze-dried and dehydrated meals used primarily for backpacking, hiking, camping and long-term food storage. Through Foundations™ research with the core Katadyn team and in-aisle research with consumers, Capsule gathered insights on the values and personality of AlpineAire along with consumer behaviors and patterns when purchasing dehydrated food products. Every insight was carefully analyzed and then developed into a brand strategy to help inform the Capsule design team to create the new identity and packaging system."
As a result, the reduced number of SKUs, simplified strategy and design improves user experience and navigation, allowing AlpineAire to live within the Katadyn family of brands in a unified approach and stand out on shelf among competitors. Since launching the new packaging in late June 2014, AlpineAire Foods’ sales have increased by 38 percent.
Agency: CapsuleCountry: USA