This Bar Saves Lives

by Barbara Zandvliet on 08/18/2014 | 2 Minute Read

L.A.-based boutique design studio Dot Dot Dot Inc. created packaging for This Bar Saves Lives, a line of all-natural, non-GMO snack bars on a mission to save lives.

Big on its charitable focus, This Bar Saves Lives (TBSL) partners with Edesia Global Nutrition Solutions, Save the Children and Ananse Village to donate lifesaving food supplies to children in need. The company's mission was inspired by the extreme childhood hunger witnessed by founders, actors and activists Ryan Devlin, Todd Grinnell, and Ravi Patel while traveling in Liberia. For every bar sold, TBSL's partners produce and deliver a special food product called Plumpy' Nut, which is packed with nutrients and combats severe malnutrition, to children without enough food to eat. 

"When we decided to add pattern to the designs, we reached out to Ananse Village for the authentic African textile designs because they are a [company that] gives back like us; a portion of their profits are sent to provide educational and medical services for the villages in Africa where the textiles are created." - Todd Grinnell, This Bar Saves Lives Co-founder 

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The packaging is a beautiful example of how a product's mission can enhance it's appeal. Solid, rich colors offset by bold font and lively African designs featuring colorful shapes and patterns hug a clear window in the packaging so consumers can see the product's natural ingredients. 

Agency: Dot Dot Dot Inc.

Designer: Flo Sunoo 

City: L.A. 

Country: USA

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