by Barbara Zandvliet on 08/18/2014 | 1 Minute Read
Design agency MAISON D'IDEE created robust packaging and advertising for new beermaker, Luntzer & Sons.
Luntzer wanted to attract a young, hip demographic, so MAISON D'IDEE created packaging that graphically illustrates life in the fast line.
Utilizing typographic juxtaposition and bold yellow and black theming, the agency created a geometric pattern and color scheme reminiscent of racing.
"In one of the most competitive industries nowadays where almost everyone focuses on promotion of historical background of breweries, our team had to come up with an idea to really differentiate. A rather young, but high quality beer with limited budget has the only chance of promotion through extraordinary packaging."
Agency: MAISON D'IDEE
Country: Czech Republic