MILK LAB
by Barbara Zandvliet on 08/15/2014 | 3 Minute Read
studio fnt created a splashy new logo along with branding and identity staples for the South Korean dessert restaurant MILK LAB.
MILK LAB's founders took a research-based approach to the brand, studying ways to devise better dairy food menus without artificial additives and designing a systematic space for daily sales and brand chain expansion.
studio fnt set out to reflect the brand's unique positioning:
"We wanted to make the identity easy and straightforward. As the MILK LAB specialized in dairy foods, we focused on milk in the identity design. Milk splash was selected as the main visual motive. While typographic elements stay simple, a set of illustration invites customers with friendly gesture." - MILK LAB
Design: studio fnt
Illustration: Hyekyung Shin
Space design: FHHH Friends
Country: South Korea
Search for posts featuring the color value of #f19c9a
Search for posts featuring the color value of #abe8ab
Search for posts featuring the color value of #7f7f7f
Search for posts featuring the color value of #97baf9
Search for posts featuring the color value of #a18973
Search for posts featuring the color value of #ffffff