Today’s Spotlight takes us down-under to Curious, an agency with studios in Auckland and Sydney. Curious understands that great brands are born out of great partnerships between the client and designer. A willingness on both sides to listen, respect and challenge throughout the design process ensures that strategies are robust and owned by both parties with equal passion. This collaborative philosophy has seen Curious work on many brands throughout the world and be internationally recognized with numerous awards.
Bolu are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. Our client’s brief was to design a suite of original, contemporary packaging that created an overall ‘umbrella’ look to the consumer, but that also reflected the individuality of each tea variety.
The starting point to achieving this goal was the creation of a totally unique pack shape. Curious worked closely with Mat Bogust from Think Packaging on this process. After exploring many options, he came up with a revolutionary solution, which culminated in a perfect balance of aesthetics and function. Visually the pack looks completely harmonious-due to the integration of flowing, curved lines that echo traditional Indian architecture.
