Cedel Scented Hairspray

by Andrew Gibbs on 08/14/2014 | 2 Minute Read

An established brand rich in heritage, Cedel, the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers. Designed by Melbourne based Epic, the goal was to create something a bit unorthodox, in both the product and packaging. 

The product features 3 fresh scents: Oriental Blossom, Coconut Bay, and Raspberry Punch. The packaging, aimed a young fashion savvy shoppers, features bright colors and stunning geometric inspired patterns. Simple white typography rounds out each package, giving an overall look that is bold, eye-catching, yet minimally designed.

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“This fresh update to Cedel’s product line transforms moods and perceptions. Amplified by a fun and inspiring contemporary look which is aimed squarely at young, fashion-savvy consumers. Bright, eye-catching packaging with a unique design for each fragrance inspires a sense of occasion and stands proud and confident amongst the orthodox competition on the shelf.”
— Epic
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Agency: Epic

Country: Melbourne, Australia

Creative Director and Designer: Glen Crawforth

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