Before & After: Health Ade Kombucha
by Jessica Deseo on 09/08/2014 | 2 Minute Read
Health - Ade Kombucha has once again re-designed their label design. The bottle has remained the same with its amber color glass apothecary bottle look. As a consumer we LOVED the previous design but we would notice one slight issue with the label. The label was not coated so when our beloved kombucha would spill out of the bottle, the label would get wet and the beautiful design would get tarnished.
ROOK re-designed the entire label design, tone and label substrate to be coated. This redesign now ensures the label remains pristine despite getting wet. The final execution is a practical and delightful design update!
"Refresh and evolve the Health•Ade Kombucha brand by addressing the current line and flavor segmentation, communication hierarchy, brand identity, packaging design, tone of voice, label substrate and overall brand integrity. "
ROOK, New York
Designed by RookCity: New York