Balzac Coffee Roasters and author Margaret Atwood collaborated on Atwood Blend, which highlights their commitment to the environment and concern for avian ecosystems. The special edition also raises funds for Canada’s Pelee Island Bird Observatory, a non profit organization devoted to the study and conservation of migratory birds. Toronto based Chad Roberts Design, created the beautiful packaging and branding for Atwood Blend.
“The result of a collaboration between Balzac’s Coffee Roasters and award-winning Canadian author Margaret Atwood, this design highlights their commitment to the environment and concern for avian ecosystems. By combining the stunning illustration with strong type, the new design has significant shelf presence that emotionally engages consumers.”
