by Ivan Navarro on 08/12/2014 | 1 Minute Read

Recently featured on Dragon’s Den - UK’s version of Shark Tank - PHOM is a new range of loose-leaf tea created by ADCreative London.  The consultancy was commissioned to create the naming, branding, packaging and all support and identity materials for this project. PHOM is a portmanteau of the founder’s names, Philip and Omar, and bears beautiful illustrations denoting variety and flavor. 

“the entire project was designed to be game changing with innovative pack formats, a unique applicable name and an engaging consumer story to reflect the commitment of these two entrepreneurs” - John Graham, Creative Director


Editorial photographEditorial photograph

Now on sale in Selfridges and online at phom.co.uk

Design by ADCreative London 

You may also like