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Featured image for McGuigan's 20th Anniversary Edition

McGuigan's 20th Anniversary Edition

by Andrew Gibbs on 08/07/2014 | 2 Minute Read

For McGuigan's 20th Anniversary Edition packaging, Stranger & Stranger was inspired by birthday cake icing. They created a stunning all white label, that uses no ink whatsoever. The design is pillow embossed on label, creating a soft and super tactile texture. They used the same printers that did their embossed absinthe label a few years ago. I love the simplicity of the overall design, and at the same time, the complexity of the label emboss detail. 

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Designed by: Stranger & Stranger

Country: United States, United Kingdom

City: London, New York and San Francisco