Johnnie Walker Gift Wrap

by Barbara Zandvliet on 08/05/2014 | 1 Minute Read

Whiskey maker Johnnie Walker worked with Bangkok-based design agency, Prompt Design to produce reusable gift packaging that not only looks good, but functions with their customer’s modern lifestyle—so convenience was key.

With their consumer behavior in mind, Johnnie Walker produced this red, festive, two-in-one packaging that shrinks down to a gift box with yellow ribbon or folds out to a shopping bag with handles. 

“This responds to [consumers'] modern lifestyle, in which everything should be unique and convenient.”

The result: packaging that inspires giving and makes life easier for the buyer. 

Editorial photograph Editorial photograph

Agency: Prompt DesignExecutive Creative Director: Somchana Kangwarnjit Creative Director: Orawan Jongpisanpattana Account Executive: Pongpipat JetsadalakCity: BangkokCountry: Thailand

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