Delipop is a brand of delicious pop corn products targeted to a young Colombian market. Bogotá designer Diego Frayle used typography and illustration to list the ingredients, delivering the product’s handmade approach in a contemporary way. Using prominent colors allows the design to have shelf presence, without overwhelming the consumer with brand attributes.
This stands out for a relatively minimal design, especially for Latin America. Opting to deviate from multitudes of color or copy, this design is fun and simple.
