Before & After: Chocolarder
by Ivan Navarro on 08/06/2014 | 4 Minute Read
Chocolarder is one of a handful of small-batch, bean to bar chocolate makers in the UK. Their organic beans are imported from single estate, family run plantations from around the globe and stone-ground into fine chocolate. As their loyal customer base grew, Kingdom & Sparrow was commissioned to create a new identity and packaging range for this ambitious brand.
The Old Design
“Our approach to the redesign was to evolve and add value to this exceptional product. It was important for us to maintain a handcrafted, artisan feel to the packaging, whilst saying luxury and creating a sense of theatre and anticipation on unwrapping the packaging.
The New Design
We’ve created a unique chocolate bar wallet using craft card to hark back to the old packaging and have added a gold foiled logo for a touch of decadence. The wallets have a printed black lining and each bar is wrapped in a glassine paper sleeve to suggest a small batch, deli-style product. The flavour varieties are determined by a custom label that displays clearly the all important process and ingredient information. These labels are printed digitally to allow the information to be changed and adapted easily and creates a cost effective solution to one-off and speciality editions.
I think this before & after is quite an amazing transformation. Unlike redesigns that subtly alter a few elements, this re-design looks like an entirely new brand. The range of chocolate now looks complete, elevated, and conveys the craftsmanship behind the product. Identifying elements like the cardboard sleeve were brought into the new design, maintaining just the right amount of the original legacy.
Design by Kingdom & SparrowCountry: UK City: Falmouth