Raselli Organic Tea
by Elizabeth Freeman on 07/15/2014 | 2 Minute Read
Plasmadesign Studio shows us the beauty of tea with Raselli Organic Tea packaging. The clear plastic film displays the tea leaves and flowers adding dimension, weight (as the leaves get finer and finer toward the base of the bag), texture, and a whimsical look. This contrasts interestingly with the bold rainbow used as a color coding device to identify a tea type with an emotional color.
"Raselli organic herbal teas are a real treat for every tea-lover: The organic herbs grow in the sunny valleys of the Swiss Alps and are air-dried immediately after harvest to preserve the scents and flavors.
The transparent packaging brings out the naturalness and high quality of the product. The bright colors of the labels are inspired by the color circle and associate positive emotions – just like a good cup of tea. The design was created by Plasmadesign Studio, a multidisciplinary design agency based in Zurich."