Ecover Ocean Bottle
by Elizabeth Freeman on 07/11/2014 | 3 Minute Read
"Ocean Plastic is the biggest issue most of us have never heard of (yet). It affects every major body of water, with 46000 pieces of waste plastic in every square mile of ocean. This plastic damages the marine environment, harms fish and sea mammals and is all out bad news.
The special edition Ocean Bottle is made with 10% recycled Ocean Plastic."
"The Ecover Ocean is a big step to raise awareness of Ocean Plastic and is born from the united efforts of a network of fishermen, recycling facilities, packaging developers and manufacturers, and marks the beginning of a process of prevention and clean up of our oceans across the world.
This new bottle follows an Ecover pledge of using new types of recycled plastic in their packaging. This year, it will be using one tonne of Ocean Plastic and expect to increase to three tonnes next year."
"The Design was fully supported by Biomimicry Thinking and is inspired by the structural design principles of the skeletons of Diatoms and Radiolarians, helping optimise the mechanical performance of the bottle while allowing a weight reduction of 20%. These organisms form a large part of the plankton and zooplankton at the base of the marine and freshwater food chains and pollution is having a major impact in their populations and compromising the entire ecosystem balance.
This ground breaking bottle design goes beyond the point where it tries to be ‘less bad’, and effectively supports the brand’s strategy to be positively good for the world."
Designed by Logoplaste Innovation Lab
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