The Duppy Share

by Diane Lindquist on 07/08/2014 | 2 Minute Read

UK's brand design agency B&B Studio has created the identity and packaging for a new golden rum called The Duppy Share for The Wesbourne Drinks Company. B&B Studio captures the dark nature of the duppies without losing the positivity and spirit of the Caribbean rum category. The label features the contrast of day and night, avoiding the depiction of a sunny Caribbean cliché, while the depth and richness of color is unique within the created world, ensuring the brand will stand out from the back of a bar.

"The Duppy Share was a brilliant creative opportunity for B&B from start to finish. We were immediately inspired by the duppy story, and encouraged by the real entrepreneurial spirit of our client to develop something truly unique. The result is a standout piece of spirits packaging design and we couldn’t be prouder of it."
– Shaun Bowen, Creative Partner, B&B Studio

In order to bring in more of The Duppy Share's history, B&B Studio chose an illustrative and typography style inspired by travel posters of the 1930's. The foiled monogram and sunburst enhance the brand’s premium cues and emphasize the contrast of darkness and light, while the irregular application of the back label creates a crafted and small batch feel.

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Designed by B&B Studio

Country: United Kingdom

City: London

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