DIELINE AWARD WINNERS REVEALED

Mustang Jeans: Inside Out Mailing

by Barbara Zandvliet on 08/05/2014 | 2 Minute Read

To demonstrate the durability of Mustang's limited edition jean sold exclusively online during Worker’s Day 2013, the team at Kolle Rebbe Form und Entwicklung (KOREFE) design agency produced a rugged package design that takes the guess work out of what to wear tomorrow.

"This perfect example of “true worker’s gear” was shipped inside out. The jeans served as the wrapping and inside the box was the recipient’s delivery slip and bill."

Mustang, who launched the first women’s jeans in Europe and the first stretch jeans in the world, stayed true to its originality with this creative spin on packaging. What a trip it must have been to receive this incredible package--an excellent example of how a brand can stay true to its mission and, literally, think outside the box. 

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Creative Director Design: Christian Doering Designed by: Katharina Ullrich Stylist: Tom SchusterCountry: Germany

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