JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Sensory Lab by Boldinc Brand Innovation

by Barbara Zandvliet on 08/01/2014 | 2 Minute Read

Boldinc Brand Innovation produced SensoryLab, a promotional packaging piece capturing the experience and emotion of four of the world’s most culturally exciting cities, to demonstrate their ability to emotionally engage people with design and packaging.

“Our sense of smell is extraordinarily emotive. A fragrance can transport us to another place in our minds and hearts. A scent can take us on a journey, unlock memories and past experiences. It's playful, adventurous and a powerful emotional connector. The SensoryLab distills the essence of four unique cities into scent. A unique and surprising combination of aromas captures the diverse experiences of London, Hong Kong, Singapore and Sydney, bottled and beautifully packaged.”

SensoryLab features a unique fragrance diffuser made from a lab-inspired burning flask with a made-to-order cast aluminum flask holder, a candle, a foil stamped box holding with four different fragrance vials inspired by scents from each city, plus a USB key containing a video of the extensive processes, workshops and inspirations involved in the creation of this project. The internal structure of the box is engineered to package all the components efficiently and compactly.

SensoryLab’s packaging is a decadent example of how design can connect and interact with people’s senses. 

Editorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

Studio: Boldinc Brand Innovation

Country: Australia

City: Sydney

Creative Director: Jon Clark, Jarrod Robertson

Art Director: Amanda Mason, Darren Wigley, Jodi Hooker, Will Sherman

Finished Artist: Lucy Milne, Dylan Morgan

Photographer: Martina Bjelajac Schnack

You may also like