Concept: Gramma's Hand Cranked Jam
by Elizabeth Freeman on 07/17/2014 | 2 Minute Read
Ben Loht designed this concept for Gramma's Hand Cranked Jam. Each container is dressed in plaid and topped with suspenders to seal the product. This eye-catching design suggests a narrative that entices the consumer to fuller learn more about the organic product.
"Gramma's Farm is nestled in the rolling hills of majestic central Pennsylvania. That's where they pick the freshest organic fruit that's hand cranked into every jar. The goal of the design was to create an identity that was as fresh and country as Gramma's homemade jam. That's why we dressed the jars in flannel and suspenders, and paired it with clean, rustic typography."
Designed by Ben Loht
Country: United States