Wally - Home Sensor System
by Andrew Gibbs on 07/30/2014 | 2 Minute Read
Wally is a new sensor system that detects and alerts homeowners of water leaks and changes in humidity via their mobile device. Wally got its name because it uses walls, and the existing wiring of your home, to create a sensor network that alerts you of water leaks as well as important trends in humidity and temperature levels.
Character was tasked with creating an identity system that extended across consumer touch points, including retail packaging, website, and mobile app.
The new Wally identity needed to establish a sense of trust and warmth. Consumers needed to feel assured that this is a product that they could rely on to protect their homes. By extending the two ‘L’s in Wally, Character crafted a logotype that subtly yet playfully represented the way the sensors communicate with the main hub via wiring in the walls.Character designed simple line illustration and info graphics to illustrate the ease of use of the product. Designed for flexibility, the packaging system accommodates various separate elements and the starter kit. The structural elements and unboxing experience highlight the simplicity of the setup process.