Anya Hindmarch Packaging Clutch
by Dieline Author on 07/29/2014 | 2 Minute Read
Anya Hindmarch's new collection brings nostalgia to all of us. Her clutch collection is based off vintage cereal boxes. She juxtaposes luxury with mini-mart products with her Imperial Family line and her newest Kellogg cereal clutches.
"Anya Hindmarch’s The Imperial Family
English fashion designer Anya Hindmarch’s Imperial Family is bringing luxury to the not-so-luxurious world of mini-mart products. She’s created a packaging design inspired clutch collection in the form of python skins digitally printed with cereal and match box art, accented with suede lining, and gold hardware closures. Even though her online mart is open 24/7, you better act fast if you want to add the Imperial Family to your closet."
This new collection is so unique and kitschy. Bringing to life such characters and transforming this vintage artwork into luxury fashion definitely takes a creative mind. The execution is spot on, and has been definitely well received with as this is almost sold out!