by Elizabeth Freeman on 07/29/2014 | 2 Minute Read
Brauer needed a packaging design that would best represent the company’s natural home remedy. Black Squid Design steered toward a minimalist aesthetic with a decorative finish. The box, matched with the bottle’s label, is stark white plastered with a symbolic keyword that would quickly give the consumer an understanding of the purpose of each pill. A playful doodle hugs the label, abstractly describing the feeling you would get once you intake the product. The added drawing combined with the bright matching colored streak gives life to the packaging without excessively artificially coloring it.
Designed by Black Squid Design
Creative Director: Derek Butler
The GRO Agency
Jackson Family Wines