Bennetto Drinking Chocolate
by Diane Lindquist on 07/23/2014 | 3 Minute Read
One Design created packaging for Bennetto Natural Foods flagship product called Bennetto Drinking Chocolate. Targeting the luxury confectionery market and made of cacao source from certified Fairtrade operatives in Peru, Bennetto Drinking Chocolate features stunning illustrations Henrietta Harris that are luxurious and quirky.
The product needed to deliver many sentiments within a very small space. Also the key message that the chocolate bar is for ‘drinking’ needed to be clear as this is what sets the product apart from its artisan chocolate bar counterparts.
"Our idea hinges off the cacao origins and we therefore based our design on two exotic Peruvian bird watercolour illustrations, dressed in tea-time attire about to enjoy a warm luxurious cup of hot chocolate, surrounded by a dreamscape of floating cacao leaves, beans and the all important cup of hot chocolate."
One Design's strategy was to create a point of difference while positioning Bennetto in a contemporary and sophisticated business quadrant. The thought was to deliver an endearing illustration of an off-beat, yet cordial moment, between two very prim and proper exotic Peruvian birds. This level of narrative for such a small package was fresh and exciting territory for this category.
The modern illustrated birds have just the right balance of quirk and sophistication that makes the product feel adventurous and imaginative. The luxe of the gold foiling elevates the product into a high-end realm allowing it to sit comfortably above its contemporaries while subtly maintaining some of chocolates more traditional qualities. The muted vivid neutrals of the palette give the packaging its quiet confidence that allows it to fly is own flag within the packaging category.
Designed by One Design
Country: New Zealand
Illustrations: Henrietta Harris