Featured image for L’eaundry. Fragrance Laundry Detergent

L’eaundry. Fragrance Laundry Detergent

by Dieline Author on 07/23/2014 | 2 Minute Read

L'eaundry Laundry Detergent is a new line for The Deli Garage. German-based Korefe, completed the concept and design execution for L'eaundry. 

L'eaundry has taken the everyday laundry detergent and created a packaging that is inspired by a high-end perfume.

"Concept and a design for a new laundry detergent by The Deli Garage: L’eaundry, a luxury laundry detergent that smells and looks like a high-class perfume. To treat your second skin like your first. Bottles in the shape of vintage chemists’ bottles establish the connection to washing agents while the typography and formal style fully invoke the world of fine scents. Available in two scents: Figue pour femme. Olibanum pour homme"

What's not to love about a beautiful bottle that is shaped as a luxury perfume bottle, and sits as your everyday laundry detergent? I absolutely love the simplicity, color scheme and the shapes. This design is for the person who wants to keep this as décor in the laundry room. 

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Designed by Korefe (Kolle Rebbe Form und Enwicklung)Creative Director Design: Christian DoeringDesigner: Christian DoeringPhotographer: Katharina UllrichStylist: Tom Schuster

City: HamburgCountry: Germany