Featured image for Johnny Cupcakes Farms

Johnny Cupcakes Farms

by Dieline Author on 07/21/2014 | 2 Minute Read

Johnny Cupcakes has recently launched "Johnny Cupcakes Farms" - a limited and exclusive (as always) T-Shirt design of Johnny's iconic cupcake logo reconfigured as a meat cupcake. Lead designer, Chris DeLorenzo, tells us the idea came about when his old illustration of a meat cupcake resurfaced as they were brainstorming ideas for a new packaged shirt. It was basically "hey, why don't we package this like a meat butcher?" and so they did. 

They would go on to create the logo for the packaging and brand - "Johnny Cupcakes Farms." By wrapping the shirt in seran-wrap (themselves in their studio mind you) and hand-marking size stickers, this ends up looking like a real butcher meat package. It's amusing to see meat arranged like a cupcake. It's this juxtaposition that makes this shirt and packaging feel so unique and creative. It makes me not want to open the package and keep it in the original meat package! 

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Designed by Johnny Cupcakes Illustrator: Chris DeLorenzoCity: BostonCountry: United States