Johnny Cupcakes has recently launched “Johnny Cupcakes Farms” – a limited and exclusive (as always) T-Shirt design of Johnny’s iconic cupcake logo reconfigured as a meat cupcake. Lead designer, Chris DeLorenzo, tells us the idea came about when his old illustration of a meat cupcake resurfaced as they were brainstorming ideas for a new packaged shirt. It was basically “hey, why don’t we package this like a meat butcher?” and so they did.
They would go on to create the logo for the packaging and brand – “Johnny Cupcakes Farms.” By wrapping the shirt in seran-wrap (themselves in their studio mind you) and hand-marking size stickers, this ends up looking like a real butcher meat package. It’s amusing to see meat arranged like a cupcake. It’s this juxtaposition that makes this shirt and packaging feel so unique and creative. It makes me not want to open the package and keep it in the original meat package!
Designed by Johnny Cupcakes
Illustrator: Chris DeLorenzo
City: Boston
Country: United States
