by Elizabeth Freeman on 07/22/2014 | 2 Minute Read
Designed by Bottle Branding Carucci’s Wine packaging is a reflection of the area where the grapes were picked from the vine. A picturesque black and white photographic view gives the product an authenticity and genuine quality bringing the consumer a little more closer to the vineyard.
"This was a dream wine label project for a very small winery. My husband, Jeremy, is a photographer and our client, Eric Carucci, appreciated his work and wanted to somehow integrate a photo that truly represented his wines, the region and the terrain in which it was sourced.
The photo on the label was taken at the top of the western most point of the Sta. Rita Hills Appellation in Santa Barbara County facing east. We wanted the Carucci logo to look as though it was emerging from the photo itself, so the logo is blind embossed. We chose a wrap around label to give the bottle an almost infinity feel and allowing the entire image to show as you turn the bottle. The varietal is done in foil to add the only pop of color seen on the label.
Shown in the image below is the bottle photographed from 3 perspectives to show the label in full. I've also included the original photograph taken which was the inspiration for the label."
Designed by Bottle Branding
Country: United States