Last year I had the pleasure of getting to taste Little Boo Boo Bakery Marshmallows – six delicious fat and preservative free marshmallows started by New Yorker’s, Hannah and Kieran. In order to crystalize the core elements of their brand, they stripped away unnecessary components on retail packaging and released limited-edition marshmallows with strategic brand names.
The retail silver branding pouches were re-designed to feature the subtle textures and colors of the marshmallows. Additionally, they have embraced a fully modular way of creating their packaging that allows them to perpetually update their offering on their new website. The kraft paper boxes now contains their new growing line of Limited Edition marshmallows.
“Given our new approach, we can go from test batching to shipping a new flavor in around 48 hours. We are very excited about this new direction and have found that it has helped us stay creative and fresh. We recently did a 4th of July Marshmallow featuring fresh raspberries and blueberries and our current Limited Edition flavor is Azuki Bean.”
