Jam Packed Fun Moments
by Elizabeth Freeman on 07/25/2014 | 3 Minute Read
In an effort to have kids make smarter choices, Studio ABD Pvt. Ltd. focused on an interactive packaging design for Hindustan Unilever Ltd. that would appeal to younger minds. This 2-in-1 kit contains a set of fruity jams and a board game. The theme of the game, Jungle Safari, references the journey a child would go through in life and the important decisions they will make - for example, healthy food choices. The tin box is illustrated with a number of characters, each with their own persona, on a backdrop of lime green, giving the product a vibrancy and spark
Designed by Studio ABD Pvt. Ltd.
Client: Hindustan Unilever Ltd.
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