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Stoli Ginger Beer

by Diane Lindquist on 07/14/2014 | 1 Minute Read

In order to address the rising popularity of the Moscow Mule, Stolichnaya created a premium non-alcoholic ginger-beer mixer. The classic cocktail which is made of ginger-beer and vodka was a perfect way for Stoli to capitalize on the cocktail's popularity. Spring Design Partners created a packaging solution that retains Stoli brand equities, while delivering a new premium mixer experience endorsed by the House of Stolichnaya. 

“Spring Design is a trusted partner and resource for the Stolichnaya brand. They delivered creative, out of the box thinking that helped Stoli communicate our core brand attributes for this unique product.”
– Mike Oringer, Senior Vice President of Innovation and Trade Marketing
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Designed by Spring Design Partners

Country: United States

City: New York