Earth Control Brand Identity & Packaging

Earth Control is a new Danish snack brand that wants to make an impact in the category of hand-cooked chips. Halbye Kaag JWT designed Earth Control by adding personality and story to each product.The challenge was to think differently about chips and focus more on tradition and craft. The result is a brand story that is delivered through the packaging – as the product line grows each universe, or flavor, adds to the brand story in a fun and quirky way.

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Designed by Halbye Kaag JWT

Country: Denmark

City: Coenhagen