by Diane Lindquist on 07/11/2014 | 2 Minute Read
Anagrama recently worked on project for a line of custom-made turbans specifically tailored made for women. T4TURBAN was created by Saudi entrepreneur and fashion designer Rand AlBassam, who's goal was to revolutionize the Middle Eastern hijab and revive the much-neglected turban. Based in Saudi Arabia, the brand uses stunning patterns and colors that are stylish and appropriate for the region's culture and tradition. Their online store offers its creations to elegant women of the Middle East, as well as fashionable ladies around the world.
The logotype is modern and sharp, appropriate for a high-end fashion brand. In direct contrast to the logotype is a softer icon, a representation of T and 4 as an Arabic monogram. The color palette is fresh, feminine and reminiscent of bright delicate spring gardens. The design layout with accompanying reading material were designed to communicate the brand's purpose of breathing life into Muslim women's headgear.
Designed by Anagrama