by Elizabeth Freeman on 07/03/2014 | 2 Minute Read
Matter Branding Agency designed this simple yet effective packaging to best illustrate these amazing biscuits for kids. In efforts to try and get kids to eat healthier, these little goodies were formed in the shape of different faces. The packaging displays the biscuits and their silly faces by creating characters out of each one, building a persona and story, that help best make this health food more appealing to little creative minds.
"Biscato is a long-standing Egyptian family business that is known for its extensive range of high quality biscuits. Because of their unique product quality, Biscato decided to change some of their designs to keep up with the ever-growing and extremely competitive market.
This particular new line of biscuits targets kids, having the health advantage of being rich in natural honey. Therefore, the packaging needed to speak their language – making it both healthy and tempting as a product."
Designed by Matter Branding Agency