Design Cue recently designed packaging for Mighty Crunch. A great-tasting and value-priced alternative to the more expensive advertised brand cereals. With eight superhero-themed varieties, Mighty Crunch offers fun flavors that kids and adults alike can appreciate and love.
The brand identity is inspired by vintage comic book fonts, lending a superhero personality to the design. Illustrations by Luke Bott depict a giant gloved hand emerging from a sea of cereal, with a futuristic metropolis in the background.