Insolente Wine is a wine that has a huge attitude. With the idea of giving the finger on the label, the concept is about attitude but overall the design represents unity and commitment.
“As the brand is very strong and has a lot of weight, we think a simple design, minimalist but high-impact, highly played with subtle simplification of a hand making “fuck you” in which we replace the middle finger for a bottle of wine, and within that hand we put fingerprints with the idea of ransmitting belonging, commitment, personality and identity.
Everything in this project is “insolent” doctor and owners who are not are the business, the style of wine, sell form etc.
