Family (and friends) have helped bring a unique product, Jollof rice, to the shelves of Britain via its largest supermarket, Tesco. Varo is a young company founded by Omamo Binitie, a Nigerian-born entrepreneur living in London. The brand’s mission is to ‘bring the taste and spread the word’ for West African cuisine across Europe, USA and beyond.
The new packaging reveals the new strapline, “Come Home To…” both Varo and Nigerian dishes, along with bright, bold graphics that are inspired by African prints and traditional ways to serve the product.
