Featured image for AXE Platinum Series

AXE Platinum Series

by Diane Lindquist on 06/06/2014 | 2 Minute Read

PB Creative designed a new premium tier hair styling range for the male grooming brand Axe also known as Lynx in the UK. Axe is aimed for a mid 20's and upwards consumer. The new 'Platinum Series' was created to offer guys a more understated matte look, hence the brand coined 'The Matte effect'. 

The packaging delivers a modern and intriguing range utilising different structural formats to communicate a more mature look. A bright satin silver finish stands out on the shelf while the contrasting matte black band and graphic offers a textural reference to the product's end matte look.

"Pete & Ben are a true pleasure to work with all thanks to their genius talent, their understanding of premium, & their spirit for collaboration."

- Victor Hugo Jnr, Axe, Global Brand Director

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Designed by PB Creative 

Country: United Kingdom

City: London