For Spring of 2014, InZone brands has unveiled an entirely new portfolio strategy for kid’s juice, called Good 2 Grow. Good 2 Grow’s vision was to create a line of healthier, happier lives so InZone evolved its brand and products strategy to better position the company towards its goal. They called upon the creative folks at Flood Creative to developed their vision going further.
“The vision of founder Jim Scott has been to help kids lead healthier, happier lives so InZone evolved its brand and product strategy to better position the company toward this goal. The new good2grow™ brand and supporting marketing campaign enables them to reach a much broader group of consumers seeking ‘better for you’ products that do not require sacrifice of taste.
