P.E.T Engineering has recently developed a new plastic bottle for Amstel Premium Pilsener. They came up with a whole new look that features new functions such as a neck protection cap, embosses brand elements and original graphic indignity and embossed Amstel stamp.
“A Heineken brand, Amstel Premium Pilsener is one of the most popular brands in the premium beer segment in Europe. It is targeted at men over 30 who are both beer amateurs and connoisseurs, appreciate the quality that comes from a slow brewing process and love spending quality time with friends, far away from the pressures of daily life.
P.E.T. Engineering’s challenge was to develop a 1l PET bottle with a premium look recalling the heritage and devotion to excellence of the great brew masters since 1870 and, at the same time, creating a convenient bottle for daily consumption at home and outdoors.
