by Diane Lindquist on 06/25/2014 | 2 Minute Read
Designed by Edvardas Kavarskas, Birž? duona is well-known as one of the oldest and biggest bread bakeries in Lithuania. In order to keep up with their market, Birž? duona launched a new modern bread and confectionery product line called Milt? or Miss Four.
"The slogan of Milt? products is: 'From the very first grain'. It perfectly defines both the entire production process and the company’s point of view – regard to their work, experience, and creativity.
An especially brave step was taken in designing the packages for Milt? products – most of the packages were painted in bright colors and bread can be seen through small funny windows of various shapes. This has significantly enhanced on-shelf visibility of the products. Bright background colors are supplemented by pastel illustrations of ingredients and icons, highlighting the advantages of each product. A big logo of Milt? also catches the eye – it was designed using a handwritten font of distinctive shapes. Nature has not been left aside either – the bags are made from the environmentally friendly and readily biodegradable film."
Designed by Edvardas Kavarskas