Urban Decay's Naked Skin Loose Powder

by Diane Lindquist on 06/26/2014 | 4 Minute Read

Urban Decay collaborated with Fusion Design Studio to create a custom package for their popular Naked Skin line. Urban Decay opted for a custom jar that mimicked the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion’s 30 ml Allure bottle.

"We thought it was a natural progression to work with Fusion again on the Loose Finishing Powder. It was important that the Loose Finishing Powder and Liquid Makeup have a similar look as they are part of the same line, and we knew they could accomplish this. The jar was a perfect fit for the existing Naked Skin franchise, and we liked that it had the thick walls and vacuum metalized accents. Urban Decay is beauty with an edge™, and we like to continuously excite our customers with new and innovative formulas and packaging presentation."– Amy Zunzunegui, SVP Product Development for Urban Decay

The double-walled acrylic jar provides a luxurious, glass-like aesthetic. To decorate the standout package, Fusion Design Studio vacuum metalized the jar closure with Urban Decay’s signature gunmetal hue and added a debossed Urban Decay logo to the top of the closure. Making the jar even more unique, the sifter was custom designed with the Urban Decay logo as the actual sifter. This addition creates a fun experience for the consumer when dipping their brush into the product. To further customize the sifter, special attention was paid to the number of holes in the sifter so the proper amount of the silky and finely milled powder dispenses.

Editorial photograph
“Our Naked Skin Pressed Finishing Powder was a true labor of love. For it to be worthy of the Naked name, it had to be perfect. So we obsessed over the formula until we got it just right. Now you can get ALL the amazing benefits of our Pressed Powder in a loose format. And trust us, you’re going to want both. The Loose Powder is ideal for keeping on your vanity, while the Pressed Powder is perfect for your purse. But the Loose Powder is still compact enough for travel (because some people love loose all the time). Both complement Naked Skin Liquid Makeup perfectly, enhancing the already-luminous finish.”
— Urban Decay
Editorial photograph Editorial photograph Editorial photograph
“With a formula this luxe, we wanted the packaging to be perfect. Naked Skin Loose Finishing Powder comes in a generously sized jar with a highly metallized gunmetal lid debossed with the UD logo. Inside, a custom gunmetal sifter (shaped like the UD icon!) dispenses just the right amount of powder.”
Editorial photograph Editorial photograph
“Naked Skin Loose Finishing Powder contains microbeads of hydration that actually ‘burst’ when you apply the powder, causing it to glide on weightlessly. Because the formula is jet-milled, it’s insanely silky and feels amazing on your skin. And it’s free of oil, parabens, alcohol and fragrances.”
Editorial photograph

Designed by Urban Decay in collaboration with Fusion Design Studio

You may also like