Urban Decay collaborated with Fusion Design Studio to create a custom package for their popular Naked Skin line. Urban Decay opted for a custom jar that mimicked the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion’s 30 ml Allure bottle.
The double-walled acrylic jar provides a luxurious, glass-like aesthetic. To decorate the standout package, Fusion Design Studio vacuum metalized the jar closure with Urban Decay’s signature gunmetal hue and added a debossed Urban Decay logo to the top of the closure. Making the jar even more unique, the sifter was custom designed with the Urban Decay logo as the actual sifter. This addition creates a fun experience for the consumer when dipping their brush into the product. To further customize the sifter, special attention was paid to the number of holes in the sifter so the proper amount of the silky and finely milled powder dispenses.
