Inspired by a busy lifestyle, Bartaile makes bags that transform to backpacks. The brands name is inspired by a bird, the bar-tailed godwit that can travel for miles without a stop. Designed by Verena Michelitsch, the logotype is a customized typeface based on Brown by Lineto. The angeled feather icon symbolizes dynamism. Based on the brand icon, Verena Michelitsch created a proprietary pattern which is applied to packaging and tissue paper.
