Spotlight: Enric Aguilera Asociados

“It is essential to offer all guarantees when dealing with a consumer project. A competitive market, where brands have a more direct language, but where it is important to remember the goal: differentiation in display.”

“The concept is the most important factor to be different. Communicating a brand’s values in a different way requires using creativity as a solution to create a concept, something that is basic for any strategy, as well as a language of its own with a unique image.”

“Classic is not old. Knowing how to use all kinds of solutions, for a more adult and selective target, is essential for certain projects. Using a classic language means that we can safely start working on projects that require a character and create solid brands with a long life. ”

“Sophistication. Premium brands. The traditional values of the design, such as simplicity and elegance, are key factors to deal with Premium projects successfully. An exclusive product needs a sophisticated design, which is essential to reflect the quality and the values that differentiate it from the other products.”